Tag Archives: voice of the customer
Tropicana Redux: 20% Sales Drop Gives New Meaning to Negative ROI
Well, it’s one thing to go out in the blogosphere and sound off on my personal opinion, even if it’s shared by so many. It’s quite another to see the actual impact on sales that Tropicana experienced after Arnell redesigned … Continue reading
Filed under Uncategorized
The CMO and The Curse of Sibling Rivalry
Information is power. Turf is even more powerful. I worked long enough in corporate America to know that to be absolutely true. I recently read about a CMO Council study that found that marketers “don’t know how to use customer input … Continue reading
Filed under General Marketing
