Tag Archives: Tropicana
Tropicana Redux: 20% Sales Drop Gives New Meaning to Negative ROI
Well, it’s one thing to go out in the blogosphere and sound off on my personal opinion, even if it’s shared by so many. It’s quite another to see the actual impact on sales that Tropicana experienced after Arnell redesigned … Continue reading
Filed under Uncategorized
What Were They Thinking? Tropicana’s Packaging Problem
The Tropicana package redesign generated a firestorm of criticism. And it’s justified. Continue reading
Filed under Identity Design
