Tag Archives: Toyota

The Toyota Train Wreck

It almost seems unfair to pile on criticism of Toyota, but for a company that has done so much that is right for so many years, it’s startling to see how badly they missed handling this crisis. Toyota has been … Continue reading

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The End of Pontiac: A Cautionary Tale Of Brands That Were Loved Too Much

CNN just reported that Pontiac will end. This is further evidence of the frequently reported fact that that GM has”too many brands”. Which leads me to wonder how and why that could happen. GM is a classic house of brands: … Continue reading

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Filed under Brand architecture, Brand strategy, General Marketing, Market Research