Tag Archives: positioning
Hooray for Kashi
There is a lot to admire about Kashi, both the company and the individual products. I was in the grocery store recently, and was impressed to see that Kashi is starting to have some real shelf impact. The cereal variety … Continue reading
Filed under Brand strategy, package design
The Dowser
Water-witching as a metaphor for brand strategy Continue reading
Filed under Brand strategy
The Mouse that Roared: Kodak’s Printer Campaign
Kodak takes on the big boys using a challenger brand strategy. Continue reading
Filed under Brand strategy, General Marketing
Stranger than Science Fiction: SyFy
The SciFi channel announced a new identity and name change…to SyFy. It has not been met with deafening roars of approval. Continue reading
Filed under Brand strategy, Identity Design
