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Tag Archives: Pepsi logo

February 23, 2009

What Were They Thinking? Tropicana’s Packaging Problem

The Tropicana package redesign generated a firestorm of criticism. And it’s justified. Continue reading →

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Filed under Identity Design

Tagged as brand, brand flag, information design, package design, Pepsi logo, Tropicana

February 13, 2009

Of Pepsi, Gravitational Fields, Logos and the Ultimate Deliverable

What was behind the redesign of the Pepsi logo and packaging? Some unusual thinking for sure, resulting a lot of controversy. Continue reading →

Filed under Identity Design

Tagged as Arnell, creative brief, gravitational field, package design, Pepsi, Pepsi logo, Peter Arnell

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