Tag Archives: package design
The Ten Brands I Give Thanks For
Great brands transcend advertising and marketing, and perform in ways that justify a higher price point. Some musings on companies and products that meet my own standards of greatness. Continue reading
Hooray for Kashi
There is a lot to admire about Kashi, both the company and the individual products. I was in the grocery store recently, and was impressed to see that Kashi is starting to have some real shelf impact. The cereal variety … Continue reading
Filed under Brand strategy, package design
Tropicana Redux: 20% Sales Drop Gives New Meaning to Negative ROI
Well, it’s one thing to go out in the blogosphere and sound off on my personal opinion, even if it’s shared by so many. It’s quite another to see the actual impact on sales that Tropicana experienced after Arnell redesigned … Continue reading
Filed under Uncategorized
What Were They Thinking? Tropicana’s Packaging Problem
The Tropicana package redesign generated a firestorm of criticism. And it’s justified. Continue reading
Filed under Identity Design
Of Pepsi, Gravitational Fields, Logos and the Ultimate Deliverable
What was behind the redesign of the Pepsi logo and packaging? Some unusual thinking for sure, resulting a lot of controversy. Continue reading
Filed under Identity Design
