Tag Archives: Naming
From Comcast to XFinity–What Was the Strategy?
Many critics have undoubtedly spoken before me, but I need to add my name to the chorus. Renaming a corporation is probably the hardest thing to do in the world of branding, but that is not an excuse for a … Continue reading
Filed under Brand strategy, corporate identity, Naming
Microsoft Comes Up With A Great Name–Bing
Kudos to Microsoft on a very fine naming solution Continue reading
Filed under Brand strategy, General Marketing, Naming
Bank as Ally? A Novel Concept
Ally is a small word with big meaning. Can it live up to its brand promise? Continue reading
Filed under Brand strategy, corporate identity, Identity Design
Renaming the Swine Flu
Renaming the Swine Flu from a brand strategist’s perspective Continue reading
Filed under Brand strategy, Naming
