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September 3, 2009

G.M. Yet Again–Thoughts on Brand Architecture and Corporate Branding

What is the purpose of a corporate brand? GM is finding out the hard way. Continue reading →

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Filed under Brand architecture, Brand strategy, corporate identity

Tagged as Brand architecture, corporate brand, General Motors, GM, GM mark of excellence, logo

July 16, 2009

Five Suggestions for Bob Lutz

If I could get in front of Bob Lutz, this is what I would say. Continue reading →

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Filed under Brand strategy, General Marketing

Tagged as Bob Lutz, brand, Brand architecture, Chevrolet, General Motors, marketing cars to women

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