Tag Archives: creative brief
Microsoft Comes Up With A Great Name–Bing
Kudos to Microsoft on a very fine naming solution Continue reading
Filed under Brand strategy, General Marketing, Naming
The Freedom of a Tight Brief
A really good creative brief is an art form. Too often, the brief isn’t as clearly written as it should be, or the client doesn’t realize the significance of it. Continue reading
Filed under Brand strategy
Of Pepsi, Gravitational Fields, Logos and the Ultimate Deliverable
What was behind the redesign of the Pepsi logo and packaging? Some unusual thinking for sure, resulting a lot of controversy. Continue reading
Filed under Identity Design
