Tag Archives: corporate identity
From Comcast to XFinity–What Was the Strategy?
Many critics have undoubtedly spoken before me, but I need to add my name to the chorus. Renaming a corporation is probably the hardest thing to do in the world of branding, but that is not an excuse for a … Continue reading
Filed under Brand strategy, corporate identity, Naming
Bank as Ally? A Novel Concept
Ally is a small word with big meaning. Can it live up to its brand promise? Continue reading
Filed under Brand strategy, corporate identity, Identity Design
Stranger than Science Fiction: SyFy
The SciFi channel announced a new identity and name change…to SyFy. It has not been met with deafening roars of approval. Continue reading
Filed under Brand strategy, Identity Design
Is Corporate Identity Still Relevant?
In a world of rapid-fire change, do the old rules about corporate identity still apply? Continue reading
Filed under Brand strategy, Identity Design
