Tag Archives: brief
Microsoft Comes Up With A Great Name–Bing
Kudos to Microsoft on a very fine naming solution Continue reading
Filed under Brand strategy, General Marketing, Naming
Renaming the Swine Flu
Renaming the Swine Flu from a brand strategist’s perspective Continue reading
Filed under Brand strategy, Naming
The Freedom of a Tight Brief
A really good creative brief is an art form. Too often, the brief isn’t as clearly written as it should be, or the client doesn’t realize the significance of it. Continue reading
Filed under Brand strategy
