Tag Archives: brand-building
Brand Advocacy the Apple and Amazon Way
Sometimes I get tired of seeing Amazon and Apple at or near the top of various brand rankings. It just seems like a cliche. So I received a much-needed jolt of reality this morning on my morning commute. I was … Continue reading
Filed under Brand strategy, Employee Brand Engagement
Branding Brilliance from Mary Kay
My daughter and I were on a drive for a college visit. I was in the center lane of a three-lane Westchester County parkway. Before I knew it I was passed on the left by a most unusual SUV. At … Continue reading
Filed under Brand strategy, Employee Brand Engagement
The Ten Brands I Give Thanks For
Great brands transcend advertising and marketing, and perform in ways that justify a higher price point. Some musings on companies and products that meet my own standards of greatness. Continue reading
College and University Branding
Colleges and Universities have become expert in marketing strategy and branding. Continue reading
Filed under Brand strategy, Employee Brand Engagement
The Dowser
Water-witching as a metaphor for brand strategy Continue reading
Filed under Brand strategy
Dear Kellogg’s, Please Apologize!
Kellogg’s has some ‘splaining to do about its performance-related claim for Frosted Mini-Wheats. Continue reading
Filed under Brand strategy, Market Research
True Transparency: Recovery.gov
It seems odd at first, but the US Government’s logo for the economic recovery plan is actually very smart. Continue reading
Filed under Brand strategy, Identity Design
