Tag Archives: Brand architecture
G.M. Yet Again–Thoughts on Brand Architecture and Corporate Branding
What is the purpose of a corporate brand? GM is finding out the hard way. Continue reading
Filed under Brand architecture, Brand strategy, corporate identity
Five Suggestions for Bob Lutz
If I could get in front of Bob Lutz, this is what I would say. Continue reading
Filed under Brand strategy, General Marketing
The End of Pontiac: A Cautionary Tale Of Brands That Were Loved Too Much
CNN just reported that Pontiac will end. This is further evidence of the frequently reported fact that that GM has”too many brands”. Which leads me to wonder how and why that could happen. GM is a classic house of brands: … Continue reading
(Brand) Closet Cleaning
I love to clean out closets. It’s generally a manageable task, and one that I can complete in a day. (This timeframe does not, of course, apply to the closets of my two teenage daughters.) As I survey the wreckage … Continue reading
Filed under Brand architecture
