Tag Archives: brand advocacy
Brand Advocacy the Apple and Amazon Way
Sometimes I get tired of seeing Amazon and Apple at or near the top of various brand rankings. It just seems like a cliche. So I received a much-needed jolt of reality this morning on my morning commute. I was … Continue reading
Filed under Brand strategy, Employee Brand Engagement
Branding Brilliance from Mary Kay
My daughter and I were on a drive for a college visit. I was in the center lane of a three-lane Westchester County parkway. Before I knew it I was passed on the left by a most unusual SUV. At … Continue reading
Filed under Brand strategy, Employee Brand Engagement
The Five Keys to Employee Brand Engagement
Employee engagement programs are more meaningful and valuable when they connect with the corporate brand. Continue reading
Filed under Employee Brand Engagement
On Cheerleading and Employee Engagement
My 17 year old daughter is a varsity cheerleader on her high school’s competitive team. Cheerleading has changed dramatically since I was in high school. It is now increasingly popular and fiercely competitive, on track to become an Olympics sport … Continue reading
Filed under Employee Brand Engagement
