Category Archives: package design
The Ten Brands I Give Thanks For
Great brands transcend advertising and marketing, and perform in ways that justify a higher price point. Some musings on companies and products that meet my own standards of greatness. Continue reading
Hooray for Kashi
There is a lot to admire about Kashi, both the company and the individual products. I was in the grocery store recently, and was impressed to see that Kashi is starting to have some real shelf impact. The cereal variety … Continue reading
Filed under Brand strategy, package design
