Category Archives: Naming
From Comcast to XFinity–What Was the Strategy?
Many critics have undoubtedly spoken before me, but I need to add my name to the chorus. Renaming a corporation is probably the hardest thing to do in the world of branding, but that is not an excuse for a … Continue reading
Filed under Brand strategy, corporate identity, Naming
Microsoft Comes Up With A Great Name–Bing
Kudos to Microsoft on a very fine naming solution Continue reading
Filed under Brand strategy, General Marketing, Naming
Renaming the Swine Flu
Renaming the Swine Flu from a brand strategist’s perspective Continue reading
Filed under Brand strategy, Naming
