Category Archives: Market Research
The End of Pontiac: A Cautionary Tale Of Brands That Were Loved Too Much
CNN just reported that Pontiac will end. This is further evidence of the frequently reported fact that that GM has”too many brands”. Which leads me to wonder how and why that could happen. GM is a classic house of brands: … Continue reading
Dear Kellogg’s, Please Apologize!
Kellogg’s has some ‘splaining to do about its performance-related claim for Frosted Mini-Wheats. Continue reading
Filed under Brand strategy, Market Research
Oh Brave New World (of neurological focus groups)!
Buy.ology, a new book by Martin Lindstrom, delves into how our brains actually react to brand and advertising stimuli. What we say and what our brains say are often very different. Continue reading
Filed under Brand strategy, Market Research
