Category Archives: corporate identity
From Comcast to XFinity–What Was the Strategy?
Many critics have undoubtedly spoken before me, but I need to add my name to the chorus. Renaming a corporation is probably the hardest thing to do in the world of branding, but that is not an excuse for a … Continue reading
Filed under Brand strategy, corporate identity, Naming
The Ten Brands I Give Thanks For
Great brands transcend advertising and marketing, and perform in ways that justify a higher price point. Some musings on companies and products that meet my own standards of greatness. Continue reading
G.M. Yet Again–Thoughts on Brand Architecture and Corporate Branding
What is the purpose of a corporate brand? GM is finding out the hard way. Continue reading
Filed under Brand architecture, Brand strategy, corporate identity
Bank as Ally? A Novel Concept
Ally is a small word with big meaning. Can it live up to its brand promise? Continue reading
Filed under Brand strategy, corporate identity, Identity Design
What’s in a name? For AIG, waaaay too much.
Is the AIG name too toxic to survive? Continue reading
Filed under Brand strategy, corporate identity
