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Monthly Archives: March 2010

March 10, 2010

So Banks Have Lost Trust…Do They Care?

What’s the likelihood that banks will really change in order to regain trust? Continue reading →

Filed under Brand strategy, Employee Brand Engagement, General Marketing

Tagged as bank lobbyists, Bank of America, brand, Credit Card Act of 2009, Edelman 2010 Trust Barometer, transparancy in communications

March 2, 2010

Ouch! Banks Get Skewered In Latest Edelman Trust Barometer

Bankers have been cast as villains anecdotally; now here comes the data. Continue reading →

Filed under Brand strategy, Market Research

Tagged as Brand strategy, Edelman 2010 Trust Barometer, financial services reputation, transparency

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