Monthly Archives: April 2009
Renaming the Swine Flu
Renaming the Swine Flu from a brand strategist’s perspective Continue reading
Filed under Brand strategy, Naming
The End of Pontiac: A Cautionary Tale Of Brands That Were Loved Too Much
CNN just reported that Pontiac will end. This is further evidence of the frequently reported fact that that GM has”too many brands”. Which leads me to wonder how and why that could happen. GM is a classic house of brands: … Continue reading
Dear Kellogg’s, Please Apologize!
Kellogg’s has some ‘splaining to do about its performance-related claim for Frosted Mini-Wheats. Continue reading
Filed under Brand strategy, Market Research
Tropicana Redux: 20% Sales Drop Gives New Meaning to Negative ROI
Well, it’s one thing to go out in the blogosphere and sound off on my personal opinion, even if it’s shared by so many. It’s quite another to see the actual impact on sales that Tropicana experienced after Arnell redesigned … Continue reading
Filed under Uncategorized
